Marketing

9 Posts

Illustrations show how the New York Times' AI-powered paywall works.
Marketing

Reading Readers: Inside The New York Times' AI-Powered Paywall

A smart news paywall is optimizing subscriptions without driving away casual readers by showing them subscription pop-ups.
2 min read
Your Salesbot Connection
Marketing

Your Salesbot Connection

Marketers are using fake social media personas — enhanced by AI-generated portraits — to expand their reach without busting their budgets.What’s new: Renee DiResta and Josh Goldstein at Stanford Internet Observatory
2 min read
A surveillance camera over the Washington Monument
Marketing

White House Supports Limits on AI: U.S. Rules Protect Citizens fro AI-Powered Surveillance and Discrimination

As governments worldwide mull their AI strategies and policies, the Biden administration called for a “bill of rights” to mitigate adverse consequences.What’s new: Top advisors to the U.S. president announced a plan to issue rules
2 min read
Homer Simpson talking to Anakin Skywalker in a clip from Star Wars: The Phantom Menace.
Marketing

Your Words, Their Voices

Voice clones — the audio counterpart to deepfaked images — are poised to invade popular media and entertainment. Professionals and amateurs alike are using AI to emulate the voices of human actors, Wired reported.
2 min read
People in old photos smiling, blinking and turning their heads
Marketing

Make Your Ancestors Smile

Machine learning is bringing old photos to life. A new service from genealogy company MyHeritage lets users animate their ancestors’ portraits, making them smile, blink, and turn their heads.
1 min read
Examples of age, gender and race idenitification by face recognition
Marketing

Race Recognition

Marketers are using computer vision to parse customers by skin color and other perceived racial characteristics. A number of companies are pitching race classification as a way for businesses to understand the buying habits of different groups.
1 min read
Supermarket empty shelves
Marketing

New Behaviors Derail Old Training

The pandemic has radically altered online shopping behavior, throwing a wrench into many AI systems. AI inventory trackers, recommendation algorithms, and fraud detection systems trained on pre-pandemic consumer behavior have been flummoxed by the different ways people now browse, binge, and buy.
1 min read
Map of Asia with AI letters inside a location icon
Marketing

Asia’s AI Advantage

Asian companies lead the world in AI deployment, new research argues. Market research by MIT Technology Review Insights found that companies in the Asia-Pacific region are using machine learning faster and with better results than any other part of the world.
2 min read
Screen capture of robot lawyer Robo Revenge in action
Marketing

Robocallers vs Robolawyer

A digital attorney is helping consumers take telemarketers and phone scammers to court. DoNotPay makes an app billed as the world’s first robot lawyer. Its latest offering, Robo Revenge, automates the process of suing intrusive robocallers.
1 min read

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