One of the best gifts a friend gave me last year was recommending a book that I subsequently read and loved. She didn’t even have to buy it for me!
The right information at the right time can have a powerful impact. It can alter the course of a project or even a career. No online recommender system today knows you well enough to suggest the thing that’s best for you at this moment. But you may know a friend well enough to do that.
Once, a team I was leading needed more product knowledge. Rather than spend eight hours explaining product management, I spent five minutes asking everyone to read Inspired: How To Create Products Customers Love. They came back with a much better direction for the product.
Is there an educational resource you’d like to recommend to a friend? (Hint, hint: Recommending The Batch makes a wonderful gift. ????)