Search Engine Optimization

AI startups are helping writers tailor articles that appear near the top of Google’s search results. At least 14 companies sell access to software that uses GPT-3, the language model from OpenAI, to generate headlines, product descriptions, blog posts, and video scripts.

Google will upgrade its search engine with a new model that tracks the relationships between words, images, and, in time, videos — the first fruit of its latest research into multimodal machine learning and multilingual language modeling.